Xbox Can’t Even Wait One Full Week Before Dropping Its Celebration of Pride Month

Sep 30, 2023

Xbox is getting roasted online for its seemingly insensitive profile picture update on Twitter. Just a few days after the gaming brand owned by Microsoft updated its profile picture with a rainbow logo to acknowledge LGBTQ+ issues in celebration of Pride Month, the image has now been replaced by a more flame-themed version of the Xbox logo in apparent commemoration of the release of Diablo IV.

Pop Crave's Twitter account immediately pointed out this logo change in a tweet that amassed millions of views over the weekend.

Xbox has removed their Pride Month profile picture and replaced it with a new one in anticipation of ‘DIABLO IV.’ pic.twitter.com/8u1qvNjaCu

We Got This Covered confirmed via the Wayback Machine that Xbox had indeed adopted a Pride-themed logo just days before switching it to the Diablo IV logo.

For one Twitter user, this gaffe represents Xbox going down a peg in the overall console wars.

This is exactly why PlayStation is better

The crying emoji was all one commentator could muster upon the realization that Xbox hadn't even kept the Pride logo active for one week.

damn it ain't even been a week 😭

We imagine the nightmare that Xbox's social media manager is likely facing this Monday morning may necessitate that the first cup of coffee comes with a side of whiskey.

Whoever is is the marketing department gonna be needing a strong beverage to get through this Monday morning… 👀

For one Twitter user, this was just another example of the sometimes superficial nature of Pride Month marketing that so many companies engage in nowadays.

Diablo money is better than pride money pic.twitter.com/95DfnEyGdj

Back in January, Xbox boss Phil Spencer announced his intention to acquire Activision Blizzard, the company that produced Diablo IV, in a landmark $70 billion deal. The highly anticipated action role-playing game makes its way to Xbox and PlayStation consoles and PC on June 6.

Danny Peterson covers entertainment news for WGTC and has previously enjoyed writing about housing, homelessness, the coronavirus pandemic, historic 2020 Oregon wildfires, and racial justice protests. Originally from Juneau, Alaska, Danny received his Bachelor's degree in English Literature from the University of Alaska Southeast and a Master's in Multimedia Journalism from the University of Oregon. He has written for The Portland Observer, worked as a digital enterprise reporter at KOIN 6 News, and is the co-producer of the award-winning documentary 'Escape from Eagle Creek.'